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Calisen announced as Wigan Athletic Women Club’s first principal partner
CALISEN AND WIGAN ATHLETIC WOMEN AGREE HISTORIC THREE-YEAR PRINCIPAL PARTNER AND FRONT OF SHIRT SPONSORSHIP
Calisen is thrilled to announce its principal partnership deal with Wigan Athletic Women. This groundbreaking three-year agreement establishes Calisen as the Principal Partner and Front of Shirt sponsor, marking a significant milestone in Calisen's commitment to supporting local communities and promoting sustainable energy practices.
Calisen and Wigan Athletic share a focus on teamwork, harnessing positive energy and championing communities. Throughout its history, Wigan Athletic has lifted communities and through the launch of its new Women’s Team is providing a platform for female talent. Calisen is driven by its mission to provide smarter energy for all, and works with government, businesses and communities to build a net zero future.
Women’s sports in the UK, and especially football, has risen in popularity generating momentum for new teams like Wigan Athletic Women to be created. The partnership between the two will bring an exciting new energy to the Lancashire Women’s County League and beyond.
Calisen will proudly feature as the official Front Of Shirt sponsor for the Wigan Athletic Women’s Team for three years, starting from the 2024/25 campaign. As part of the partnership agreement, Plug Me In becomes the team's inaugural official Sleeve Sponsor.
Partnering with Calisen, one of the UK’s leading energy transition companies and regional employer, is a significant coup for Wigan Athletic Women. Calisen and Plug Me In will make their debut on Latics Women's shirts at the start of September when they kick off their first-ever season in the Lancashire Women's County League.
Commenting on the multi-year partnership, Wigan Athletic Head of Commercial Greg Coar, said:
“We’re very excited that Calisen is our first Principal Partner for the newly formed Wigan Athletic Women's Team. The first three years of a newly formed team lay the foundation to its long-term success. Seeing the logo on our kit of a highly respected company that is a major employer in our town is hugely empowering. We greatly look forward to the next three years with Calisen, who will help us to elevate women’s football in the region.”
Sean Latus, Group CEO of Calisen, commented:
“Calisen is immensely proud to be partnering with Wigan Athletic Women. We have a nearly three-decade long history in Wigan and many of our colleagues come from the community. Supporting its women’s football team’s first three seasons is an honour. I look forward to cheering on the team from the stands.”
As Calisen steps into this role, it reaffirms its dedication to building a sustainable future while fostering growth and empowerment in local communities. This partnership with Wigan Athletic Women symbolizes more than just a sponsorship; it is a testament to shared values and aspirations.
With Calisen’s support, Wigan Athletic Women is poised to make a significant impact on the field, inspiring a new generation of athletes and fans. Calisen is eager to witness the team's journey and contribute to its success over the coming seasons. Together, they aim to champion positive change, both in sports and the broader community.